Case Study: Abercrombie & Fitch boosts event attendance and creator content with Social Native

Abercrombie & Fitch leverages content to create experiences

Abercrombie & Fitch partnered with Social Native to boost attendance at brand events held with DoStuff in major U.S. cities, including New York City, Los Angeles, Chicago, Nashville, Boston, Portland, and Seattle. The brand wanted attendees to show up wearing Abercrombie & Fitch apparel and to create excitement around the events.

Social Native activated creators in each city and provided gift cards so they could buy Abercrombie & Fitch clothing to wear to the events, then share their experiences in a positive, engaging way. The campaign produced over 30 unique creator assets and delivered an average engagement rate of 7.5%, helping Social Native generate strong event buzz and content.

Abercrombie & Fitch