Case Study: ABCmouse decreases CPA by 2.3X with Social Native influencer content

ABCmouse decreases CPA by 2.3X with Social Native

ABCmouse, a digital education program for children, was seeking to decrease customer acquisition costs after having maximized their ad targeting and messaging. They partnered with the vendor Social Native to optimize their paid ad performance through fresh creative content.

Social Native implemented a solution by activating influencers to create Instagram video content. The brand selected top-performing assets to repurpose for paid ads, which led to a 2.3X decrease in cost per acquisition (CPA). This measurable impact was achieved by reallocating budget to the highest-converting influencer-generated content.

ABCmouse