Case Study: Wiley X drives 4x ROAS and $2M+ in revenue with Social House, Inc.

Wiley X drives 4x ROAS in 12 months with Social House

Wiley X, a tactical gear company with a strong presence in military and government markets, approached vendor Social House, Inc. with the challenge of launching their products into the lifestyle space. They had no prior experience with Paid Social media and needed to identify who their new target audiences would be.

Through audience exploration and performance marketing, Social House was able to identify key consumer segments and showcase the brand's unique features. This strategy drove over 1 million completed video views and generated more than $2 million in revenue from media alone within 12 months, achieving an average return on ad spend of 4x.

Wiley X