Case Study: Torrid achieves stronger brand awareness and engagement with Social House, Inc.'s strategy transformation

Torrid reaches 1M people and grows Instagram by 12K with Social House

Social House, Inc. was approached by Torrid, a leading plus-size women's brand that needed a refresh. The challenge was to reinvigorate the brand's voice with more meaning and emotion to foster a deeper level of audience engagement and create a lifestyle movement centered on women's joy.

Using its TriVision approach, Social House reimagined the customer profile through qualitative research to develop a more soulful content strategy. The solution involved partnering with 30 influencers to tell authentic stories, which were then repurposed on Torrid's social channels. This strategy significantly increased brand awareness, generating 1.5 million impressions and over 228,000 engagements, while also growing Torrid's Instagram following by over 12,000.

Torrid