Case Study: T3 Micro achieves stronger brand engagement and a 5,000-follower Instagram increase with Social House, Inc.

T3 Micro grows Instagram by 5,000 followers in 3 months with Social House

Social House, Inc. helped T3 Micro, an innovative heat styling tool company, address its challenge of connecting more authentically with social media audiences. After 18 years of being defined by its products, the customer needed to find the humanity behind its brand and create an emotionally resonant message.

The solution from Social House was a campaign focused on self-empowerment, depicting T3 Micro's tools as technologically advanced yet secondary to the woman using them. Using a phased tactical strategy and an influencer "EMPOWORDS" challenge, the vendor created high-quality content for organic and paid channels. The campaign successfully grew T3 Micro's Instagram audience by 5,000 new followers and shifted brand perception to one that embraces the power of women.

T3 Micro