Case Study: South Coast Plaza elevates luxury engagement with Social House, Inc.

South Coast Plaza drives 880K impressions with Social House, Inc

The customer, South Coast Plaza, a premier international shopping destination, sought to revolutionize its influencer marketing to amplify foot traffic and create an aura of exclusivity for its store openings and events. They partnered with vendor Social House, Inc. to address this challenge.

Social House, Inc. implemented a solution involving three influential tastemakers each month, who created bespoke video content. This strategic curation resonated deeply with the target demographic, driving high engagement. The campaigns achieved 880K impressions and an average engagement rate of 4-6%, successfully elevating the brand's luxury status.

South Coast Plaza