Case Study: Schwarzkopf achieves 36M impressions and 2.7M engagements with Social House

Schwarzkopf generates 36 million impressions with Social House

Schwarzkopf approached Social House with the challenge of making their Professional product line more relatable and emotionally resonant for the hair colorist community. They wanted to move beyond simply selling products to professionals and instead build a more loyal and connected community by infusing their brand with humanity.

Social House developed the #ForgingBonds content campaign, which used a mix of paid media, influencers, and organic social to encourage professionals to share their own stories. The centerpiece was a video produced by Social House featuring influencers sharing powerful client stories, which inspired hundreds of user-generated video responses. This solution significantly increased brand awareness, generating over 36 million impressions and 2.5 million views on the content video, while the campaign received a cumulative 2.7 million engagements.

Schwarzkopf