Case Study: Playboy revitalizes its brand and drives explosive social growth with Social House, Inc.

Playboy boosts Facebook fans 143% with Social House

The iconic brand Playboy faced the challenge of revitalizing its public perception, which had fallen out of sync with modern culture. They engaged Social House, Inc to reposition their overall strategy, content, voice, and tone across all online entities to re-establish Playboy as an authority on "the good life" for a new, elevated worldwide audience.

Social House, Inc implemented a solution focused on rebranding and relaunching Playboy's social media to establish a clear division from its past, supported by aspirational and consistent Instagram content. The results were overwhelmingly positive, including a 143% increase in Facebook fans, a 417% increase in monthly Facebook engagements, and a 527% increase in Instagram likes and comments per post, generating explosive digital growth and heightened brand loyalty.

Playboy