Case Study: Pepsi drives global engagement and product clicks with Social House

Pepsi drives 62M impressions with Social House

The customer Pepsi launched a fashion and art initiative, the Pepsi Capsule Collection, as a tie-in to a major sporting event in Brazil. Their challenge was to bring this live event to the digital world and create an experiential hub for global audiences on social media. The vendor Social House, Inc. was tasked with achieving this objective.

Social House, Inc. built a custom microsite to centralize the initiative, bringing together six brand partners and three major retailers. They amplified this hub with a global content support program across Facebook, Twitter, and Instagram. The solution drove 62 million impressions and nearly 100,000 engagements. It also successfully converted interest, with 25% of microsite visits leading to clicks to products on retailers' websites.

Pepsi