Case Study: LORAC Cosmetics achieves massive social growth with Social House, Inc.

Lorac Cosmetics grows Instagram to 1.6 million followers with Social House

Lorac Cosmetics, a brand with a 20-year heritage, engaged vendor Social House, Inc. with the challenge of reinvigorating its image to avoid seeming dated and to compete in the crowded beauty social media space. The brand had minimal social presence and needed to build market awareness to drive both digital and retail sales.

Social House implemented a solution focused on robust influencer marketing combined with creative content and splashy launch strategies. This approach built a highly engaged community, growing Lorac's Instagram following from 0 to 1.6 million in three years and increasing post engagement by 1,300%. Overall social media followers grew to 2.8 million, website traffic increased by 65%, and a new product launch sold out within hours, demonstrating significant measurable impact.

Lorac Cosmetics