Case Study: Green Dot Bank achieves its most successful product launch with Social House, Inc.

Green Dot Bank drives 15.4 million impressions with Social House

Social House, Inc. worked with Green Dot Bank to tackle the challenge of creating a fun and exciting brand voice for the serious, FDIC-insured institution during the launch of its Unlimited Cash Back Debit Card.

The solution implemented by Social House was a 360-degree social and digital campaign dubbed #WorthSavingFor, which spanned organic content, paid media, and influencer marketing. This strategy resulted in Green Dot Bank's most successful product launch to date, with over 20,000 new Instagram followers, 15.4 million impressions, 85,000 website clicks, and 915,000 social media engagements.

Green Dot Bank