Case Study: Beautycounter builds brand affinity with Social House, Inc.

Beautycounter reaches 720K people with Social House

Beautycounter, a clean beauty brand, faced the challenge of educating social media audiences with short attention spans about its innovative products and ethical practices. They partnered with vendor Social House to create a content series that would make this complex education compelling and inspire audiences to learn more.

Social House implemented a solution by producing a series of How-To videos featuring Beautycounter's Chief Artistic Officer, Christy Coleman, and leveraging the brand's global network of ambassadors. This approach combined education and entertainment, resulting in significant measurable impact. The campaign organically reached 720,000 people, garnered 345,000 Instagram Story views, received 153,000 social media engagements, and inspired over 20,000 uses of the brand hashtag #BetterBeauty.

Beautycounter