Case Study: Alterna boosts reach and engagement with Social House, Inc.'s targeted content strategy

Alterna reaches 50 million potential customers with Social House, Inc.

The vendor Social House, Inc partnered with Alterna, a hair care brand from the Henkel group. Despite a 25-year history, Alterna's challenge was to stand out in a crowded market and connect with new, diverse audiences through social media and compelling brand storytelling.

Social House, Inc developed a targeted global campaign strategy, creating content for untapped audience segments across beauty, lifestyle, and fashion. Their solution expanded psychographic targeting and used retail keywords to drive traffic. Social House, Inc achieved over 144 million impressions and 4.4 million clicks, reaching over 50 million potential customers with a $0.16 CPC and a 4% CTR, both exceeding industry benchmarks.

Alterna