Case Study: 7up achieves global social engagement with Social House, Inc.

7up drives 17 million impressions with Social House

The customer 7UP approached Social House with the challenge of launching its "Sip Up Summer" global initiative. The brand needed to create unique and culturally relevant on-brand content that could be effectively localized for diverse markets around the world to digitally amplify the campaign.

Social House implemented a solution by commissioning creative artists from across the globe to produce authentic, market-specific content. The vendor built comprehensive content playbooks that were distributed to over 35 countries and 4 social media platforms. This strategy resulted in 17 million global impressions, 873,000 social media engagements across 42 countries, and a 54% lift in website traffic during the campaign.

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