Case Study: Rescue+Dog saves more animals faster with Social Horse Power

Rescue+Dog - Customer Case Study

The customer, Rescue+Dog, faced the challenge of finding homes for shelter dogs within a very limited time frame. Their traditional outreach methods had a restricted reach, and they needed a way to quickly build awareness and connect with a large number of potential adopters. To meet this challenge, they implemented blasts powered by the Social Horse Power software.

Using the Social Horse Power dashboard, Rescue+Dog administrators sent weekly, geo-targeted alerts to a network of advocates. This solution exponentially increased their exposure by leveraging the social networks of their members. The results were significant: in just two months, their membership grew by 784%, their content reached over 115,000 people, and they achieved an average click-through rate of 168%. Most importantly, this effort led to 15 dogs being saved in that short period.