Case Study: Pinnacle Career Institute boosts SEO and student engagement with Social Horse Power

Pinnacle Career Institute - Customer Case Study

Pinnacle Career Institute, a career-focused college, faced challenges in convincing prospective students and generating quality leads. Their SEO rankings were low, and they were spending heavily on digital advertising without effectively harnessing the power of student word-of-mouth. To address this, they turned to the vendor Social Horse Power and implemented its student advocacy platform.

Social Horse Power provided a platform for Pinnacle to share its content through a network of brand ambassadors, including students, staff, alumni, and faculty. This solution significantly boosted the school's SEO, drove more traffic to its website, and yielded a higher conversion rate than its paid advertising efforts. The measurable results included over 26,000 lifetime clicks and nearly 16,000 lifetime shares generated through the platform.

Pinnacle Career Institute

Ryan Oester

Assistant Director of Marketing