Case Study: One Nation achieves greater fan engagement and reach with Social Horse Power

One Nation - Customer Case Study

One Nation, a UK-based dance music promoter, faced the challenge of expanding its audience reach and building its brand on social media. They partnered with the vendor Social Horse Power to implement its software and create a Brand Ambassador program to address this.

Using Social Horse Power's platform, One Nation selected ambassadors and sent "blasts" through them to promote events. This solution dramatically amplified their reach, which grew from 7,000-8,000 to 25,000 in just two weeks. A specific campaign achieved a 338% click-through rate, allowing them to identify and incentivize their most effective ambassadors for continued success.