Case Study: The Yorkville Club drives new membership sales before grand opening with Social Horse Power

How this 5-star gym in the heart of Toronto was able to drive new buisness before their grand opening

The Yorkville Club, a luxury gym in Toronto, was preparing for a grand opening but faced the challenge of driving new member sign-ups. Their staff was resistant to using social media to promote the club and did not see its value for helping them meet their sales quotas. To address this, The Yorkville Club partnered with vendor Social Horse Power.

Social Horse Power provided a solution that transformed the gym's staff into a social selling team. The platform made it easy for employees to share approved marketing content, which drove significant engagement. One post alone generated 982 clicks to the gym's website, creating a large pool of potential new members and helping the staff hit their sales goals.

The Yorkville Club

Trina Lambe

General Manager