Case Study: Springtree Cobram builds brand authority and drives qualified leads with Social Garden

Springtree Cobram achieves 29.24% Google Search conversion with Social Garden

Springtree Cobram, a premium over-55s lifestyle community in regional Victoria, needed to build immediate market authority and generate qualified demand for its new development prior to its completion. The challenge was to de-risk a major lifestyle and financial decision for potential buyers without the physical photography typically required. Social Garden partnered with them to deliver a full-funnel digital strategy to address this.

Social Garden deployed a three-tiered ecosystem using high-quality video production, paid media, and conversion-focused landing pages. The strategy focused on building awareness, capturing intent, and driving conversions, which successfully generated high-velocity sales. The campaign achieved over 175,000 brand impressions in its first month, a 29.24% conversion rate on Google Search, and an 80% lead profiling rate, compressing the sales cycle and dominating branded demand.

Springtree Cobram