Case Study: Southern Cross University achieves stronger email engagement with Social Garden’s Dynamics 365 marketing automation

Southern Cross University boosts email open rates to 43.97% with Social Garden

Southern Cross University needed to transition from ClickDimensions to Dynamics 365 for marketing automation but lacked the in-house resources to build the required custom email templates and automated workflows. The challenge was to create a fully integrated and scalable system to automate student engagement across various lifecycle stages. Social Garden was engaged to provide a solution.

Social Garden implemented a comprehensive marketing automation strategy for the university. This included developing four automated nurture journeys, creating mobile-first email templates, and configuring lead scoring models. The solution resulted in a 97.6% email delivery rate, a 43.97% open rate surpassing the education sector benchmark, and a 4.57% click-through rate outperforming the industry standard.

Southern Cross University