Case Study: Simonds Homes WA Joint Venture achieves secure HubSpot data segregation with Social Garden

Simonds Homes WA Joint Venture launches a fully segregated HubSpot Business Unit in one sprint with Social Garden

Social Garden was engaged by Simonds Homes WA Joint Venture to solve a critical business challenge. Simonds, an established Australian home builder, needed to launch a new joint venture brand in Western Australia using their existing HubSpot instance. The challenge was to ensure this new entity operated with the same proven processes as the core business while maintaining complete legal and operational data segregation, all within a fixed, tight deadline.

The solution implemented by Social Garden involved architecting a fully segregated HubSpot Business Unit for the joint venture. Social Garden configured brand settings, user permissions, automated lead routing, and tailored workflows to guarantee data isolation. This created a secure, "like-for-like" environment for the WA team. The results included automated lead distribution, protected cross-brand automation, and dedicated performance dashboards, enabling the joint venture to launch swiftly with a familiar yet completely separate operational framework.

Simonds Homes WA Joint Venture