Case Study: Serenitas triples conversion rates and cuts CPL by 55% with Social Garden

Serenitas cuts Google CPL by 55% with Social Garden

Social Garden partnered with Serenitas, a developer of over-50s lifestyle communities in Australia, to improve the quality and efficiency of their digital lead generation. The challenge involved transitioning key projects away from Facebook lead ads and optimizing campaign structures on Meta and Google to better track performance and prioritize high-intent search terms.

The solution implemented by Social Garden centered on creating high-converting custom landing pages and rebuilding campaign frameworks. They also enhanced tracking through UTM parameters and Microsoft Dynamics integration, supported by live dashboards and regular strategy meetings. As a result, Social Garden helped Serenitas triple the conversion rate across key Google accounts and achieve a 55% decrease in cost per lead for one project, while significantly enriching lead data for quality assurance.

Serenitas