Case Study: Safari Group boosts lead nurturing and re-engagement with Social Garden

Safari Group re-engages 1,400+ dormant leads with Social Garden

Social Garden partnered with Safari Group, a premier property development company, to address a key challenge in their sales process for the Mountain Oak project. Safari Group relied on manual sales follow-ups for a high-consideration buying cycle, which often resulted in leads going dormant. They needed an automated, on-brand communication strategy within their Propertybase system to nurture these leads and drive them toward booking sales appointments.

The solution implemented by Social Garden involved designing a premium, custom email template and building two automated nurture journeys within Propertybase: a Welcome sequence for new enquiries and a Re-engagement campaign for dormant leads. This automated system replaced ad-hoc outreach, educated prospects, and pushed them to book appointments. As a result, Social Garden helped re-engage over 1,400 dormant leads and influenced an opportunity pipeline valued at $899K NZD, leading to contracted offers.

Safari Group