Case Study: Lincoln Place improves lead nurturing and CRM efficiency with Social Garden

Lincoln Place grows pipeline by $12M+ with Social Garden

Lincoln Place, an Australian operator of land-lease lifestyle communities for retirees, sought to improve lead quality and reduce disqualification rates. Their challenge involved managing disparate lead sources with inconsistent follow-ups and a lack of structured automation, which created misalignment between their marketing and sales teams. They engaged vendor Social Garden for Marketing Automation advisory and managed services using HubSpot and Salesforce.

Social Garden implemented a staged solution, beginning with an advisory phase to consolidate data and integrate Salesforce with HubSpot. They then built automated nurture sequences and re-engagement campaigns tailored to the over-50s demographic. This strategy delivered significant results for Lincoln Place, including an email campaign click-to-open rate of 18.04% and influencing over $12M in opportunity pipeline.

Lincoln Place