Case Study: Kangan Institute achieves 10,000+ annual leads with Social Garden

Kangan Institute generates 10,000+ annual leads with Social Garden

Kangan Institute, a TAFE in Victoria, Australia, faced the challenge of moving beyond traditional, unaccountable marketing to a measurable growth model for student acquisition. Their marketing offered limited visibility into performance across 145+ diverse courses. They partnered with vendor Social Garden to build a more accountable digital strategy and gain a first-mover advantage in emerging channels.

Social Garden implemented a full-funnel digital marketing engine, pioneering the use of Meta ads for a TAFE and utilizing Eloqua for multi-channel nurture streams. The solution included improved attribution, video-first creative, and a deeply integrated operating model. This partnership generated over 10,000 leads annually for Kangan Institute, achieving a cost-per-acquisition of under $45 for leads and establishing them as a digital-first market leader.

Kangan Institute