Case Study: JG King Homes improves lead management with Social Garden and Salesforce Account Engagement

JG King Homes migrates 18 landing pages and 6 email programs to Salesforce with Social Garden

Social Garden partnered with JG King Homes, a family-owned Australian home builder, to address their challenge with an outdated Adobe Marketo setup. The system was difficult to scale and integrate with their Salesforce CRM, and data clutter from inactive records was reducing the accuracy of their marketing segmentation and campaign performance.

The solution implemented by Social Garden was a migration to a customized Salesforce Marketing Cloud Account Engagement instance. This provided seamless connectivity with Salesforce, improving lead management. Social Garden successfully migrated key marketing assets, reconfigured landing pages for better lead capture, and executed a comprehensive data cleanse by purging contacts inactive for over 19 months, which significantly improved data quality and segmentation accuracy.

JG King Homes