Case Study: Indi generates 980 leads in 3 months with Social Garden's paid and organic marketing

INDI generates 980 leads in 3 months with Social Garden

INDI, a new player in the property market, faced the challenge of launching Sydney's first build-to-rent apartment complex and educating the market on this unfamiliar concept. Social Garden was engaged to develop a paid and organic social media strategy to build brand awareness and generate qualified leads for apartment leasing in a highly competitive landscape.

Social Garden implemented a 360-degree marketing strategy focused on Meta platforms, combining paid advertising with an organic content plan that heavily featured video and animations. This approach successfully educated the target audience on the benefits of build-to-rent while showcasing the Indi lifestyle. The efforts by Social Garden generated 980 leads in three months, with a 12.37% conversion rate from the paid Meta campaign, effectively building a pipeline of prospects for the launch.

INDI