Case Study: Golden Homes Shortens Sales Cycles with Social Garden

Golden Homes boosts sales-ready leads to 35/month with Social Garden

Golden Homes, a New Zealand home builder, faced the challenge of generating too many unqualified leads from prospects whose budgets did not align with their high-spec, custom builds. This inundated their sales team with tire-kickers and lengthened the sales cycle. Partnering with vendor Social Garden, they sought to use Meta advertising to improve lead quality and attract higher-intent buyers.

Social Garden implemented a solution using product-led creative that made specific home floorplans the hero of every ad. This approach allowed prospects to self-qualify before clicking, filtering out budget-mismatched users. The result was 35 sales-ready leads per month, with over 60% of leads converting on specific floorplans. This significantly shortened the sales cycle and freed the Golden Homes sales team to focus on motivated buyers.

Golden Homes