Case Study: a national restaurant chain boosts social engagement with Social Factor

National Restaurant Chain drives 16M reach with Social Factor

The national restaurant chain sought to enhance care and connection within its brand community through a robust social media engagement campaign. To achieve this, they partnered with Social Factor for services including content publishing and moderation.

Social Factor provided asset edits, calendar scheduling, specialized engagement, and copy edits, delivering all content as planned. This solution enabled the moderation team to successfully grow excitement for the campaign. The efforts resulted in over 60% positive sentiment on engagements, a total reach exceeding 16 million, and over 92,000 likes, 22,000 shares, and 7,000 comments for the national restaurant chain.