30% Increase in Student Applications

After experiencing a negative trend in accepted student enrollment, Social Factor was brought in to support the efforts of a higher education university, in partnership with a fellow agency, to drive prospective student engagement through a highly targeted marketing campaign. Social Factor developed a custom paid social media strategy utilizing Facebook, Twitter, and Snapchat to compliment the partner agency’s traditional advertising efforts. Social Factor’s campaigns generated more than 3.3 million impressions and 26,000 link clicks to a dedicated landing page for prospective students. The university reported a 30% increase in student application the fall semester following the campaign.