Case Study: ZERO TO THREE revitalizes HealthySteps with Social Driver

ZERO TO THREE boosts session durations 16% with Social Driver

ZERO TO THREE, a global association dedicated to ensuring babies and toddlers have a strong start in life, faced the challenge of creating a cohesive digital platform for its HealthySteps program. The program's previous website was difficult for pediatric primary care providers to navigate and frustrating for internal staff to update. ZERO TO THREE engaged Social Driver to revamp the website and develop a distinct visual brand identity that would align with the program's unique audience.

Social Driver implemented a comprehensive solution, overhauling the website's user journey to be mobile-friendly and integrating it with the client's AMS to add features like a user login system and a redesigned practice directory. They also developed a new content strategy and shifted messaging to better resonate with healthcare workers. As a result of Social Driver's work, the new site led to a 16% increase in session durations and a 13-second increase in time spent on the website, while also receiving positive feedback from the community and staff.

ZERO TO THREE