Case Study: Washington Monthly drives audience growth with Social Driver

Washington Monthly drives 49,000+ link clicks with Social Driver

Washington Monthly, a progressive policy magazine, approached Social Driver to amplify the reach of its annual College Guide and Rankings through a digital ad campaign. The challenge was to break through the competition as a niche publication and gain a foothold with a new consumer audience of students, parents, and high school staff members.

Social Driver implemented a paid social media campaign on Facebook, Instagram, and Twitter, leveraging audience insights and sophisticated segmentation to reach key demographics. The solution included polished creative assets that tapped into alumni pride and featured bold messaging. The campaign generated almost 50,000 link clicks, nearly double the goal, and over 1.7 million impressions, significantly increasing traffic and brand awareness for Washington Monthly.

Washington Monthly