Case Study: Washington Housing Conservancy simplifies affordable housing outreach with Social Driver

Washington Housing Conservancy explains affordable housing with two 90-second videos from Social Driver

The Washington Housing Conservancy, a nonprofit providing homes to low-income residents in the DC Metro area, faced the challenge of explaining the complexities of affordable housing to dispel myths and foster advocacy for its mission. They hired vendor Social Driver to create visual content to address this challenge.

Social Driver created two animated explainer videos and an infographic for the Conservancy's community outreach. The vendor handled all aspects of production, including scriptwriting and voiceovers. The customer's executive director praised Social Driver for its communication and for demystifying the creative process, resulting in effective visuals that help the organization explain who they are.

Washington Housing Conservancy