Case Study: Washington DC Economic Partnership breaks through SXSW noise with Social Driver

Washington DC Economic Partnership drives 125 million impressions with Social Driver

The Washington DC Economic Partnership faced the challenge of standing out in the overwhelming social media noise of the SXSW tech conference, where hundreds of thousands of attendees and major brands were all competing for attention. To break through, they partnered with vendor Social Driver for a social media campaign.

Social Driver implemented a comprehensive strategy using coordinated on-the-ground teams, influencers, and both organic and paid posts with a unified message. The resulting #WeDC campaign achieved over 125 million impressions and 30 million engagements, breaking the client's record for lead generation at the event and earning mentions from major figures like Shaq.

Washington DC Economic Partnership