Case Study: UnidosUS drives Latino voter registration with Social Driver

UnidosUS drives 6,000+ young Latinx voters with Social Driver

UnidosUS, a nonpartisan advocate for Latino communities, faced the challenge of low voter registration and turnout among the nearly 29 million eligible Latino voters, with a specific focus on reaching Latinas in key states. To address this, they partnered with vendor Social Driver for a digital media campaign that included audience research, creative direction, and Salesforce integration.

Social Driver developed a sophisticated digital campaign that resulted in over 6,000 young Latinx people visiting BecomeaVoter.org. The campaign achieved a 35.9% click-through rate on its video content, far surpassing the industry average of 15%, and 82% of the 320,000 total ad impressions reached the target millennial audience. Social Driver's strategy, which included Spanish-language creative and platform-specific targeting, successfully drove significant voter registration.

UnidosUS