Case Study: The National Health Law Program empowers healthcare advocacy with Social Driver's digital campaign

The National Health Law Program drives 5,000+ comments with Social Driver

The National Health Law Program (NHeLP) faced the challenge of fighting proposed changes to Medicaid and the Affordable Care Act. To protect health rights for low-income and underserved individuals, NHeLP needed to raise awareness and drive people to share their personal stories. They partnered with vendor Social Driver to develop a digital campaign for this advocacy effort.

Social Driver implemented a comprehensive solution that included research, digital strategy, and the creation of the "My Care Counts" campaign with its own branding, website, and an explainer video. The campaign successfully reached hundreds of thousands of Americans and resulted in more than 5,000 public comments being submitted within the official comment period, empowering patients to advocate for better healthcare.

The National Health Law Program (NHeLP)