Case Study: Society for Science reaches a global STEM audience with Social Driver

Society for Science reaches 150,000 young people with Social Driver

The Society for Science faced the challenge of pivoting their high-stakes Regeneron International Science and Engineering Fair (ISEF) to a virtual format in 2021. They needed to reach a larger, global audience of students, educators, and STEM professionals. To achieve this, they partnered with vendor Social Driver for a multichannel digital advertising campaign.

Social Driver implemented a solution that included in-depth audience research, a segmented channel strategy, and the creation of a full suite of vibrant visual assets. Their campaign successfully generated over 8 million impressions and reached more than 150,000 young people worldwide, driving a huge increase in reach and awareness for the virtual event.

Society for Science