Case Study: Public Welfare Foundation boosts engagement and modernizes its brand with Social Driver

Public Welfare Foundation boosts pages per session by 14% with Social Driver

The Public Welfare Foundation, a nonprofit organization focused on transformative justice, faced the challenge of having a website that no longer reflected its vital mission or marketing strategy. To advance its new vision, the foundation partnered with vendor Social Driver for a comprehensive website redesign and brand refresh.

Social Driver implemented a solution that included content and UX strategy, resulting in a bold new visual brand and a completely reorganized site. The measurable results included a 14% increase in pages viewed per session, a 13% increase in average session duration, and a 4% decrease in bounce rate. The redesigned website also received industry recognition for its design, successfully increasing user engagement with the foundation's work.

Public Welfare Foundation