Case Study: Pinterest Launches the Youth Mental Health Corps with Social Driver

Pinterest launches Youth Mental Health Corps in 11 states with Social Driver

The customer, Pinterest, alongside the Schultz Family Foundation, faced the challenge of urgently launching a national movement to address the youth mental health crisis. They needed a partner to build the necessary brand and digital infrastructure from the ground up on an accelerated timeline. They enlisted Social Driver for comprehensive brand development, strategy, and web design to create an authentic identity that could appeal to both young adults and government institutions.

Social Driver provided an end-to-end solution, serving as the strategic glue for the initiative. They developed a scalable brand and digital ecosystem, which included a recruitment website and partner toolkits, to unify a large coalition and facilitate rapid growth. The results were significant, with the program expanding from 4 to 11 states in one year and being recognized as a "World Changing Idea" by Fast Company. The measurable impact included deploying over 600 mental health navigators who served more than 16,000 students.

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