Case Study: Pepco boosts local brand affinity with Social Driver's AR filters and localized social campaign

Pepco reaches 1.2 million people with Social Driver

The customer, Pepco, faced the challenge of raising awareness for its major sponsorship role in the Smithsonian National Zoo's annual ZooLights event. Despite powering the event for over a decade, many of the quarter-million attendees were unaware of Pepco's involvement. To address this, the company partnered with vendor Social Driver for a campaign utilizing creative concepts and AR filters.

Social Driver implemented a localized digital solution focused on attendees at the Zoo. The vendor's team created custom Snapchat filters and lenses featuring the Pepco logo for guests to use in their photos and videos. This strategy also included geo-targeted ads and real-time Instagram stories. The campaign resulted in over 1.2 million total impressions across multiple platforms. Most notably, Pepco filters and lenses were viewed 146,459 times and used in 3,691 snaps, successfully engaging the local community and highlighting its sponsorship through positive interactions.

Pepco