Case Study: NGLCC Improves Website Engagement with Social Driver

NGLCC boosts website traffic and engagement with Social Driver

The NGLCC, the largest advocacy organization for LGBTQ economic opportunities, needed to revamp its website to better represent its programs and simplify its LGBTBE certification process. They rehired the digital agency Social Driver, which had previously worked on their website nearly a decade earlier, to tackle this challenge with a focus on creating a user-centric design.

Social Driver implemented a people-centric approach, conducting extensive research to meet user needs and collaborating closely with NGLCC. The solution resulted in a visually appealing and user-friendly website that led to increased traffic, time on site, and engagement for the NGLCC, helping to expand their reach and community.

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