Case Study: National Alliance for Public Charter Schools wins policy support with Social Driver’s animated explainer video

National Alliance For Public Charter Schools wins New Mexico House Bill 43 with Social Driver and 300,000+ impressions

The National Alliance for Public Charter Schools (NAPCS) faced the challenge of dispelling public misconceptions about charter school funding and advocating for policy changes. They partnered with the vendor Social Driver to create an animated explainer video that would clearly and concisely educate policymakers and the public on the issue.

Social Driver developed a compelling animated video that broke down the complex issue of funding inequities. This video was used extensively in a 2022 campaign in New Mexico, specifically as a paid ad targeted at state legislators. The campaign was highly successful, resulting in the unanimous passage of House Bill 43 and the governor's signature. The effort also generated over 300,000 impressions and 11,193 engagements, marking a significant legislative victory for NAPCS.

National Alliance For Public Charter Schools