Case Study: National Academy of Sciences drives Open House attendance with Social Driver’s targeted social advertising

National Academy of Sciences drives 3,841 ticket sales with Social Driver

The National Academy of Sciences engaged Social Driver with the challenge of driving at least 2,000 attendees to its Open House event. The goal was to promote this hands-on science day to families and friends in a fun and engaging way.

Social Driver implemented a paid social media advertising campaign utilizing custom audience targeting and keyword search ads over a two-week period. The strategy successfully drove 12,500 users to the client's website and resulted in 3,841 ticket reservations, exceeding the attendance goal by 216%. Social Driver's campaign accounted for 60% of all tickets sold and achieved a cost per click 37% below the industry average.

National Academy of Sciences