Case Study: National Academy of Medicine expands evidence-based health guidance reach with Social Driver

National Academy of Medicine expands reach to 5+ audiences with Social Driver

Social Driver partnered with the National Academy of Medicine (NAM) to address a critical challenge. During the COVID-19 pandemic, NAM's evidence-based health guidance, traditionally aimed at policymakers and researchers, was being lost amidst widespread misinformation. Their website and digital presence were built for academic insiders, alienating the frontline clinicians, patients, and families who now desperately needed trusted information.

The solution was a comprehensive digital transformation. Social Driver conducted deep research to develop a new communication strategy, which included redesigning NAM.edu to be more accessible with audience-driven navigation and a welcoming brand voice. They also implemented search engine optimization and a targeted social media strategy. As a result, NAM now effectively serves a much wider audience; for example, the About page became the site's third most-viewed page as the public engaged with NAM's mission.

National Academy of Medicine