Case Study: Modern Military Association of America unifies LGBTQ military advocacy under one brand with Social Driver

Modern Military Association of America unifies 2 organizations with Social Driver

The Modern Military Association of America, a nonprofit formed from the merger of two LGBTQ military advocacy groups, faced the challenge of unifying under a single, effective brand. They partnered with Social Driver for a comprehensive solution that included audience research, copywriting, web design, and SEO to establish this new identity.

Social Driver implemented a strategic process by appointing a naming council with key stakeholders to ensure all perspectives were represented. The result was a new patriotic brand with a clean eagle and star icon, a secondary color palette representing the LGBTQ community, and a clear tagline. This created a strong, flexible, and safe brand identity for the nation's largest organization dedicated to LGBTQ service members, veterans, and their families.

Modern Military Association of America