Case Study: Johns Hopkins Medicine unifies social branding and boosts engagement with Social Driver

Johns Hopkins Medicine boosts social engagement 56% with Social Driver

Johns Hopkins Medicine faced a challenge with a fractured brand presence on social media, as marketing efforts for its subsidiary hospitals were not aligned with its greater brand strategy. They engaged the vendor Social Driver to unify the digital presence of two subsidiary hospitals, Sibley Memorial and Suburban, under one brand and to better reach target audiences.

Social Driver developed a strategic roadmap and two micro-campaigns with content and creative assets to better reach women and minorities. Implementing these recommendations created more consistency in brand voice and tone. As a result, average engagements increased by 56% and new page likes increased by 54% on the hospitals' social channels within a few months.

Johns Hopkins Medicine