Case Study: Investment Company Institute celebrates 100 years of mutual funds with Social Driver

Investment Company Institute engages audiences with Social Driver’s mutual fund video, earning 1,000+ impressions

The Investment Company Institute (ICI), a leading association for regulated investment funds, partnered with Social Driver to commemorate the 100th anniversary of mutual funds. Their challenge was to create content that would resonate with both industry veterans and a new generation of investors, conveying complex financial information in an accessible and entertaining format that honored the industry's history while feeling fresh and modern.

Social Driver created an animated video, "A Century of Growth: 100 Years of the Mutual Fund," which reimagined a historical character named Jack for a modern audience. The solution involved a time-traveling narrative, advanced animation techniques, and the introduction of a new character to guide viewers. The video was enthusiastically received by ICI's board, garnered significant social media engagement with over 1,600 views on an initial post, and received unexpected coverage in industry publications, setting a new standard for the organization's communications.

Investment Company Institute (ici)