Case Study: Independent Sector enhances community engagement with Social Driver

Independent Sector modernizes its brand with Social Driver after 15 years

Independent Sector, a coalition of nonprofit organizations and foundations, required a brand refresh and website redesign to better engage its community and unify its two distinct brands, Independent Sector and Upswell. They partnered with the digital agency Social Driver for web design, development, and content and UX strategy to address this challenge.

Social Driver implemented a people-centered strategy, creating a vibrant, cohesive brand that visually tied the two organizations together. They developed a refined logo, a new site architecture, and a user-friendly website with full Salesforce integration. The result was a streamlined online presence that improved community engagement, content readability, and accessibility, providing a clear pathway for stakeholders to take action.

Independent Sector