Case Study: GED boosts test registration and completion with Social Driver’s social media video campaign

GED launches a best-performing video in 2 days with Social Driver

The customer, GED, faced the challenge of inspiring more learners to register for and complete their GED test. To address this, GED partnered with the vendor Social Driver to launch a social media campaign aimed at increasing these rates.

Social Driver implemented a social media strategy that included creating a fast-turnaround, overhead-style "Recipe for Success" video, which was tailored to the GED audience based on audience intelligence research. The video became the best-performing video in GED's history and later received a 2017 Gold MarCom Award for excellence in marketing and communications.

GED