Case Study: FSG boosts website engagement and lead generation with Social Driver

FSG increases time on site 4.3% with Social Driver

FSG, a mission-driven philanthropic consulting firm, needed to migrate its website from an obsolete platform and improve its digital presence. Its existing site was not effectively telling its story of helping clients create social impact. The firm hired its longtime creative partner, Social Driver, to undertake a website redesign that would be more accessible, mobile-friendly, and brand-forward.

Social Driver led an extensive website migration and redesign focused on optimizing the user experience and client journey. The solution included a new site map, impactful content, integrated Salesforce functionality, and clear calls to action. This resulted in a 4.3% increase in time spent on the site and an 11.4% decrease in bounce rate, allowing FSG to more easily engage the right prospects and generate an increase in consulting inquiries.

FSG